The Van That Can
It’s not a pun. It’s a rebus. There’s a difference.
Challenge: With new vans coming into the marketplace and no communications for at least the last 10 years, the Transit Van had lost its place in the hearts and minds of Australians.
Idea: We re-booted the Transit Van as the definition of the word ‘van.’
Wins: 55% increase in website traffic. Best sales on record for Transit: 139% growth year-over-year.
