Design & Art Direction
Edgell – Eat Well. Be Well. The Edgell ‘bursting with goodness’ campaign ran nationally in print and outdoor.
Realestate.com.au – Just like for Dorothy and her ruby slippers, this print campaign shows how your next home is just a click away.
Ford Falcon – This double page spread in Drive magazine was part of a print, digital and content series that used the quotes of real Falcon Fanatics from the Ford social pages.
Repco Re-brand – One of my projects at Clemenger BBDO was a ground-up re-brand of Repco.
The Dream Festival – NAB celebrated its 150 Year Anniversary with a festival along the banks of the Yarra. My logo character was turned into 150 two metre high sculptures that lit up the night.
Mercedes-Benz – Mercedes had policy didn’t allow them to have ‘run-out’ type sale events, so we developed the Let’s Talk campaign where we subtly invited people to come and make a deal.
Masterfoods – As the lead designer of Clemenger BBDO I was lucky enough to work on many of the Masterfood campaigns including Snickers and M&Ms.
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