Made Right Here

We make it right, right here.

The Australian Made logo is recognised by 99% of Australians, but the brand was lacking relevance. In a major push from the Federal government, Australian Made enlisted the help of Hive Creative to develop a major campaign, including TV, Digital and Outdoor.

After dozens of concepts and research groups, Made Right Here came out on top.

Chris Hince – Concept, Art Direction, Copywriting, Design.
Director’s cut and images courtesy of Tom Franks.
Category: ALL PROJECTS, TVC
Client: Australian Made