Ford Australia

2013 began a journey of remarkable change. Today, Ford is achieving year-on-year growth with sales and brand health steadily rising.

Challenge: With Ford’s Australian manufacturing closing its doors in 2013, approval for Ford was at an all-time low. They were designing world-class cars, but Australians assumed Ford was on the decline.

Idea: We enlisted Australians who, like Ford, had been hurt by assumptions. But they never let those assumptions define them. They defied them. This launched a new chapter for Ford with a whole new look and energy.

Wins: Ford witnessed growth year on year in all brand metrics, with the biggest volume gain of all brands in Australia in 2016 – an additional 6720 units.

Awards:
Effies: Silver, Return on Investment, 2015
Effies: Bronze, Other Consumer Goods, 2016
APAC Effies: Bronze, Automotive, 2016
APAC Effies: Bronze, Automotive, 2017
Effies: Silver Long Term Effects, 2017
Effies: Bronze, Return on Investment, 2017
MFA Awards: Grand Prix, Long Term Effects, 2017
Spikes: Bronze, Long Term Effectiveness, 2018
Effies: Silver, Long Term Effects, 2018

“Specific credence should be paid to Chris and Andy’s work in evolving the Ford Ranger’s brand in Australia from a product with potential in 2015 through to Australia’s most aspired truck brand in 2018.”

– David Noonan, Ford Marketing Communications Manager

Five TV Spots + Three Content Series + One Podcast = Six Effies

Over the last 5 years, we’ve helped the Ranger break sales records and become Australia’s best-selling vehicle. We showcased its smarts, gave our engineers a voice, and shone a spotlight on Australian innovators in Best In Class Content as rated by Google.

Art Director: Chris Hince Copywriters: Andy Segal, Michael Mulcahey ECD: Jon-Paul Jacques 2018

Ford Focus Drummers

In the technologically advanced Ford Focus, your wish is its command.

Art Director: Chris Hince Copywriter: Andy Segal ECD: Richard Muntz 2016

The Design Driven Ford Mondeo

The Ford Mondeo is designed for the city. We didn’t just say it. In Melbourne’s city center, we showcased Mondeo reacting to its surroundings in real-time.