DocuSign
That Time I Screwed Up
In 2021 we launched a new brand campaign highlighting how things can go wrong when deals are done with paper documents and agreements.
Since then the campaign has been rolled out with eight influencers in five cities, internationally.
- 17% Increase in unprompted awareness.
- 44% Increase in QoQ website traffic.
- 2.79x Higher CTR than LinkedIn benchmark.
- 16,644 New accounts created.
